Pinterest may seem like a simple platform, and it is, but that doesn’t mean you can’t find cool and unique uses for your pin boards. There are a lot of ways that businesses and users alike can use Pinterest for purposes other than just sharing products, recipes or articles (or as previously mentioned, planning a trip with the maps feature). Here are a few ways to take advantage of Pinterest:
Create gift guides. Don’t just pin your latest products to your boards. For holidays (or other special, relatable occasions), turn your pinboards into gift-themed gift guides. Include your own products as well as other brands, so that it doesn’t look like one giant advertisement for your business. Other pinners will love browsing through your products, and you’ll probably be more likely to make a sale.
Show off playlists. Since you’re not limited to solely pinning images, try pinning music videos from YouTube to create a playlist board. With a huge fitness community on Pinterest, this could be a great way for fitness-related companies to stray from the norm of sharing workout guides and exercise gear, for example.
Make a reading list. Save thoughtful articles and books related to your business with Pinterest by creating pinboards of all the good reads you think your visitors and customers would be interested in. You can also create secret boards with all the articles and books you’re dying to read in your spare time, so they don’t get lost or forgotten in your bookmarks folder.
Plan an event. From a business trip to the office holiday party, Pinterest makes planning events (perhaps surprisingly) easier. Just create a secret group board with everyone who’s working on the event, and each person can pin or repin helpful ideas, locations and tips.
Redesign your office space. Moving into a new office or redesigning your old one? If you can’t or don’t want to hire a designer for any reason, create a secret group board and invite your employees to contribute ideas. Pinterest has a plethora of DIY projects and décor ideas just waiting for you on the Web.
Do giveaways. If you’re holding a contest or promotion, pin it to the relevant boards on your Pinterest page. Leland noted that pins with a call to action like this see much more engagement on the platform.
SEE ALSO: HOW TO GROW YOUR BLOG WITH PINTEREST
By using Pinterest in unconventional ways, businesses are able to breathe new life into this social network, as well as show how important it is not compartmentalize Pinterest as only for retail. Pinterest has now evolved into a place where you can find exactly what you’re looking for; sometimes you just have to go looking.
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