What to Splurge on at the Grocery Store


You already know you should go grocery shopping on an empty stomach. But even if you’re not mindlessly grabbing bags of cheese balls, a trip to the supermarket can easily cost as much as a pair of designer jeans.
The toughest part? Knowing when a high price is worth it–and when the cheapo generic brand will do just fine.


Those generic sticks of butter are fine for scrambling eggs, but if you really want to elevate a waffle or pie crust, splurge on brands like Kerrygold or Plugrá. You’ll immediately notice a difference in consistency (creamier) and richness (very). Opt for the grass-fed variety–happy cows make tastier butter.

Don’t be stingy when it comes to getting your omega-3s. Inexpensive fish like tilapia and catfish (which are raised in China) may be subject to sanitation issues, which means they’re lower in good-for-you fatty acids. On the other hand, pricier cold-water fish like salmon and tuna provide your suggested weekly allotment of omega-3s, DHA and EPA in one single serving. Plus, they taste better.

Sure, locally grown organic produce is great, but is it worth the extra cost? Sometimes. See, some nonorganic fruits and veggies have a high incidence of pesticide residue (meaning you’re better off going organic) and some do not (meaning nonorganic is just fine). Confused? Check out the Environmental Working Group’s guide to see when paying more is worthwhile (peaches) and when you can guiltlessly grab conventional produce (asparagus).




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